Friday, May 10, 2013

Well - it's Weekend #2 for Iron Man 3...

...and by now, everyone knows about the film.

The ups,
and the downs.
Keep in mind, Ang Lee's Hulk made over $62 million opening weekend - only to drop like a rock on Weekend #2...making just (yeah, "just") $18.8 million.

Iron Man 3 made over $174 million last weekend ($204.8 to date courtesy of Box Office Mojo).

I don't expect it to stay #1 by Monday morning, but will it take the #2 or 3 spot?

More importantly, does it need to? Because unlike Hulk, which didn't break even, IM3 did...in one week (not counting Foreign theater grosses). So even if Weekend #2 sales fall below expectations, the film more than made its money back.

We shall see...

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